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  • Why NFTs Failed as a Digital Art Medium

    Why NFTs Failed as a Digital Art Medium

    In his seminal work, Art in the Age of Mechanical Reproduction, Walter Benjamin makes the argument that there is a quality to the work as a material object that is absent when the formal content alone is reproduced and circulated; this, he names the ‘aura’ of the work. The reproduced work is inherently non-auratic; ‘aura’…